Marketing Your Consultancy - |
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One day workshop
Designed for consultants who want to develop and/or review their marketing so that they can win more business
Program Outcomes Summary
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Build your consultancy by using effectively tested processes to retain and grow your client base |
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Get up and operational with the next steps for your marketing program |
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Be clear about your web site components |
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Sort out your social media strategy - it's essential to do this |
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Develop a manner to conduct client meetings where you are assessing the needs and leading to win the engagement |
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Designed for independent and small firm consultants expert in their own professional area who want to protect and grow their businesses.
1. The marketing process - why we are all marketers
2. Your marketing tools
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Basic marketing kit and livery |
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Presenting and articulating your track record - even as a new consultant |
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Vignettes - stories |
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Your offer, services, specialisation |
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Web strategy - outline web presence |
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Social media strategy - Linkedin, Twitter, Facebook |
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Alternative Marketing Strategies |
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Networking as a strategy |
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Networking as a skill |
3. 'Key Client' marketing program
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Characteristics |
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'90 day' rule |
4. Preparing to make the sale - winning the engagement
5. Conduct of the client meeting
6. The formal proposal
7. Ongoing management of the client relationships
The Next Step |
Fees are shown at the Book Your Place tab |
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For a discussion on your requirements, please contact Ian Benjamin at Consultant Training Australia.
Telephone: 03 9593 1678 or 0419 593 167
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